Scrambler Icon, getting bigger in Argentina
Ducati announces an agreement with Volkswagen Group Argentina for CKD assembly of Ducati motorcycles to be distributed within the local Argentinian market. At the Córdoba Industrial Center, production will start by the end of 2022 thanks to an important investment, making the VW plant the third factory in the world outside of Italy for Ducati.
The commercial relationship between Ducati and Volkswagen Group Argentina began in 2013, after Audi AG bought the Italian motorcycle manufacturer globally in 2012. Ducati has a very good recognition in the high-performance Argentinian motorcycle market, having achieved excellent results in terms of market penetration. Ducati currently has seven exclusive dealerships in Argentina, which commercialize the full range of Ducati and Scrambler Ducati motorcycles. Each dealer offers an integrated service and a showroom area where the bikes are exposed, with an exclusive space dedicated to the “Land of Joy” and the Ducati Scrambler products.
The first model to be assembled Córdoba Industrial Center will be the Scrambler Ducati Icon. The Scrambler Ducati range has become the most appreciated in the Argentinian market, after the first local presentation in 2016. Its urban-inspired motorcycles, designed under the post-heritage concept, invite personalization and self-expression while offering total versatility in their use, maintaining the features and characteristic equipment of every Ducati brand product.