World Ducati Week: the most beautiful edition ever
The eleventh edition of the World Ducati Week, which after a four-year absence returned to bring together Ducatisti and fans of the world of two wheels for three days of passion, fun and unforgettable experiences at Misano World Circuit “Marco Simoncelli”, has officially come to an end.
The passion for the brand and the desire to be present at the great Ducati gathering attracted many fans to Misano who, despite the difficulties in moving around and travelling that still characterize today’s scenario, as well as the pandemic and the extraordinarily hot temperatures of this period, crowded the paddock reaching 80,000 visitors over the three days.
The participants came from 84 countries, demonstrating the global dimension of Ducati and the appeal that the brand has on motorcyclists all over the world. The main protagonists of the three days were the 235 Ducati Official Clubs present at the event, which animated the area of the International Village dedicated to them together with all the Ducati subsidiaries. The success of World Ducati Week was also digital: in the three days of the event, over 6 million impressions were generated on Ducati’s social media channels.
The colourful snake of motorcycles of the World Ducati Week parade, one of the moments most awaited and loved by all Ducatisti, ended up in Riccione, at the Samsara Beach bathing establishment for the beginning of the Scrambler Beach party. The Samsara Beach hosted an evening of music and fun to the notes of the famous Italian DJ and producer Benny Benassi, known all over the world thanks to successes that have topped the world’s music charts making his fans dance in the most exclusive clubs and festivals.