The first event of the Scrambler Next-Gen European Tour takes over the scene with all its energy, fun, music vibes, colours and digital art.
First stop on the Tour
The Scrambler Ducati Next-Gen Tour kicks off its first date in London during an exclusive event hosted at HERE at Outernet, the largest digital exhibition space in Europe.
Over 250 Top Ducatisti, Scrambler Ducati Fans, Press and VIPs immersed themselves in the Ducati Scrambler Next–Gen lifestyle with digital experiences developed in collaboration with Van Orton Design while enjoying live performances from James Gillespie and DJ King Crowney (Rudimental).
The new Ducati Scrambler Icon, Full Throttle and Nightshift took centre stage with dedicated sessions explaining each model’s product features and unique positioning.
Van Orton x Scrambler Ducati
Displayed for the first time also the unique Scrambler Ducati version based on Van Orton design, in the wake of the customization spirit that represents one of the cornerstones of the brand philosophy.
Watch the behind the scenes video.