Creative minds think Scrambler
The first public appearance for the new Ducati Scrambler 1100 PRO was featured in a special lecture (with a special guest!) held Saturday, February 8th, at the ArtCenter College of Design in Pasadena, California.
After being officially unveiled through the launch video and Ducati Scrambler digital channels, the new 1100 PRO and 1100 Sport PRO were featured in a special lesson held Saturday, February 8th at the ArtCenter College of Design in Pasadena.
The collaboration with ArtCenter College of Design in Pasadena confirms the great attention that the Bologna-based motorcycle manufacturer dedicates to the design world. This college is in fact one of the most renowned design institutes in the world, an undisputed reference for industrial design, visual disciplines and applied arts, since 1930.
A contest of ideas to design the Scrambler of the future
Students, journalists, influencers and fans discussed and analyzed the design of the bikes under the guidance of Jérémy Faraud, Designer of the Ducati Design Centre and « father » to the Ducati Scrambler 1100. Among the guests was also Alessandro Del Piero, international soccer icon and passionate motorcyclist.
Jérémy Faraud’s testimony allowed for a direct involvement of the ArtCenter College students, who have been asked to design the Ducati Scrambler of the future. Their projects will be evaluated by Ducati’s designers, who will select one student for an internship at the Ducati Design Centre. The Pasadena event will also have a follow-up in Bologna, where a second training and meeting event is scheduled for March, involving the most important Italian design institutes.
No Cons, Just PROs
Attractive and contemporary. Enjoyable and comfortable. The new Scrambler 1100 brings you into the Land of Joy with a self-confident spirit. For those who have chosen to live their lives and their passions with no cons.
The Ducati Scrambler 1100 PRO stands out for its new two-tone « Ocean Drive » color scheme, combined with a black steel trellis frame, rear aluminum subframe and aluminum covers. A new right-side dual tailpipe and low-slung plate holder ensure distinctive rear-end styling and, with the new livery, gives the bike a coiled, compact look. Another hallmark is the framed headlight; inspired by the protective adhesive tape used back in the 1970s, a black metal “X” has been incorporated inside the headlight. This is a detail that makes the bike instantly identifiable, even with the lights off.
The Ducati Scrambler 1100 Sport PRO is the most-muscular version in the Scrambler family. It features all the styling details of the PRO, but with Öhlins suspension, low-slung handlebars and Café Racer rear-view mirrors. The 1100 Sport PRO also features a matte black color scheme, complemented by side panels sporting a painted 1100 logo.
The Ducati Scrambler 1100 PROs are also at the forefront of electronics and safety. They are equipped with Ducati Traction Control (DTC) calibrated specifically for these models, and ABS Cornering, which ensures safety on every bend. The three standard Riding Modes (Active, Journey and City) help even less-experienced riders find the right balance in the use of electronic features by choosing their riding style.
And the winner is…
Peter Harkins is the winner of the contest launched by the Scrambler Ducati Brand to students of the ArtCenter College of Design in Pasadena, California
After three months, all the projects have been submitted and evaluated. Jeremy Faraud, Designer, and Andrea Ferraresi, Director of the Ducati Style Center, together with the Scrambler Ducati Brand Unit, judged the students’ works based on their future vision, the presentation of the project, the quality of the technical drawings and, of course, on their design style.
In total, 10 complete, original and markedly different projects were presented but with some features in common. Many students imagined an electric Scrambler Ducati version linked to urban mobility, while others submitted all-round models, i.e. more versatile and suitable for many different situations. The winning project also chose the latter direction which proved to be the winner, as it respects the true spirit of the brand.
« The collaboration with the ArtCenter College of Pasadena has given rise to an interesting exchange experience with students from different cultural and academic backgrounds, who have reinterpreted our Scrambler Ducati in a creative way and with very distant points of view,” said Andrea Ferraresi, Ducati Style Center Director. “Peter Harkins was the best in transforming the brief into a decidedly spot-on project. His work proved to be particularly complete in the study of the proportions and in the development of the details. The reinterpretation that he proposed takes its inspiration from the values of the brand and maintains the typical stylistic canons of the Scrambler Ducati, such as lightness, simplicity of lines and the headlamp characterized by the unmistakable X, now recognized as the signature of the bike.”
« I am thankful to Ducati and ArtCenter for working together to provide this opportunity, » said Peter Harkins. « I am extremely excited to be working alongside such a talented group of designers at Ducati and look forward to learning new skills and techniques. Thank you to my classmates who pushed me to do better and to our teacher, Alex Earle, for inspiring us through his Powersports Class. This is a dream come true! »